Who are these folks who seem to engender our trust, sometimes before they even say a word?
Credibility is an increasingly valuable attribute today. Perhaps to no one’s surprise, the 2023 Edelman Trust Barometer found a rise in polarization, with the U.S. falling in the top quarter of countries deemed “severely polarized.” But business bucks that trend. Edelman’s research found that business is now not only the most trusted institution but also the only one trusted globally. In addition, the research found that respondents overwhelmingly expect CEOs to use their resources to “hold divisive forces accountable,” according to the report’s press release.
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