A search engine researcher explains the pros and cons of letting ChatGPT and other chatbots search the web for you

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Large language models are a great leap forward for information access. But they have severe limitations too.

The prominent model of information access before search engines became the norm—librarians and subject or search experts providing relevant information—was interactive, personalized, transparent, and authoritative. Search engines are the primary way most people access information today, but entering a few keywords and getting a list of results ranked by some unknown function is not ideal.

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