How AI can make marketing more effective

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The latest conversational AI tools can make your marketing smarter, faster, and more effective. Here’s how to use them.

Marketing is about connections: finding and connecting the things—your products—with customer needs. So it’s no surprise that a new wave of conversational AI tools that use technology to create content can also be used to help optimize marketing workflow and efficacy. Let’s look at a few ways conversational artificial intelligence can help improve marketing strategy.

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